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The Biona story begins with founder Noel living off the land in a commune on the west coast of Ireland in th 1970s. Dreaming of having a bigger impact, Noel packed his bags and moved to London. There he opened one of the UK's earliest organic shops, Windmill Wholefoods in Fulham, and with his newfound partner Donata they opened an organic restaurant directly next door to great acclaim. The Biona brand was officially launched in 1992 and has been going from strength to strength ever since.

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